Phoenix Fitness and Yoga
Phoenix Fitness and Yoga is a fitness and yoga studio located in Fishersville, VA. The studio provides a variety of yoga classes as well as personal training and group fitness classes the better members both physically and mentally.
Objective
Big Idea
The main objective discussed with the client was creating a cohesive Instagram and Facebook feed that matched the brand personality. Another big objective was to capture photographs of the studio, members and classes to be used in the designs.
Create cohesive designs that showcase the studio, classes and members.
Brand guide
We started with creating a comprehensive brand guide that defines Phoenix’s colors fonts and themes. This helped with creating a cohesive social media presence.
Instagram
Posts
When designing Instagram posts we created three templates that could be sent to the client for consistent use: Member Monday, Wellness Wednesday and Instructor Highlights. We also had media days at the studio where we captured pictures and videos to use in the posts. Using consistent colors, logos and themes helped to create a cohesive feed.