New York Boulders
The New York Boulders are a professional independent minor league baseball team located in Pomona, New York. The organization was founded in 2011 and is a part of the Frontier League. The Boulders are known for not only their team but the fan-focused experiences offered around the park.
Objectives
Big Idea
There were three major objectives I was tasked with accomplishing while I was a promotion and social media intern:
1. Design theme night graphics to post on the Boulder’s social media accounts to raise fan awareness
2. Design a scorecard template to post on Instagram and Facebook Stories
3. Create the logo for the New York Boulders Scholarship program
Design graphics, deliverables and logos that will increase fan involvement and attendance.
Theme Night
Graphics
One of the major goals of the season was to advertise the theme nights occurring throughout the season. The Boulder's put a lot of emphasis on their fans and want to have fun game themes that they could participate in throughout the season. Through research, it was found that many of the fans in the stadium were season ticket holders or repeat attendees. Also, many of the fans had young children that they would bring. The goal of the theme night graphics was to tailor them to the theme of the night and make them fun for the younger audience to see at the end of the game on the jumbotron. These theme nights were also posted on the team’s Instagram and Facebook stories where fans would go to look for the final scores.
Final Score Cards
Through research and social media analytics, it was found that most NY Boulders fans checked Instagram and Facebook stories for the final score of the games. Boulders at the time were only posting the final score on Twitter so it was vital to make a final score card to post at the end of the game to alert fans of the outcome. Using the team's colors, photos and logo I created eye-catching score cards that would highlight key players of the game as well as the final score.
NY Boulders
Scholarship logo
The NY Boulders partnered with NY’s 529 College Saving Program during the 2022 season to give away six scholarships to high scholars about to enter college. They were receiving a low number of applications due to their lack of advertisement around the community. I made a logo that combined both education and baseball to be displayed on the scholarship section of the Boulder’s website as well as emails, flyers and lawn signs around the stadium. Due to the logo being made and displayed the Boulders received more applications and were able to help fund students' college costs.
