ESPN NEw york
ESPN New York is an all-sports radio station licensed in New York City. ESPN NY broadcasts through the 98.7 FM and the 1050 AM frequencies. These stations reach the entire New York metropolitan area including avid New York Sports fans. ESPN NY's operations are controlled by Good Karma Brands. ESPN NY has many other assets including its digital platform, app, podcasts and live streaming rights. ESPN NY is the radio home of the Jets, Knicks, Rangers, Islanders, NBA Finals and the World Series.
Objective
Big Idea
The objective was to encourage and inform listeners of ESPN NY's involvement in youth sports, in particular Little League.
ESPN NY is the home of youth sports and wants to partner with your Little League team.
Media Rationale
Through research, ESPN NY's knowledge of sports fans and recent involvement with the Tri-Village Little League we found that in order to reach this audience and get them to participate we must utilize local Little Leaguers voices in the ad and repeat the ESPN NY name which creates a lot of buzz with sports fans in the tristate area.
SCript Writing
In our 30-second promo, we knew we had to grab the attention of our audience. We utilized interview clips from real Little League players in the area to kick off the promo. We then played around with how we could position ESPN NY to appeal to the audience and inform them about ESPN NY's desire to get involved with youth sports. In the script, we included a call to action of what we want the audience to do as well as some baseball puns to keep it energetic and light-hearted. We also reiterated at the end that 98.7 ESPN NY is the tri-state area's home for youth sports.
Promo
The promo ran from July through September 2023. Fun Fact that is my voice on the promo! My fellow ESPN NY interns and I not only wrote the promo but got to record it at the Disney-ESPN studio! Below are some pictures of me at the studio recording
Created by Mackenzie Van Dam, Gabriella Raful, Glenn Pearce, Samantha Relkin & Sammy Lasher
